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Expedition Everest Grand Opening Invitation

Concept

To announce the launch of the attraction, this invitation to attend the multi day media event was created. The recipient gets a sense of authenticity to the setting and story behind the attraction. As if they were an explorer of Tibetian culture and the Hymalayan mountains as they search for the rumored Yeti. Included are a journal, "real" newspaper clippings and postcards.

My Role
  • Production Design

  • Photo Editing

  • Illustration

Expedition Everest Point of Sale Standee

Concept

To promote the attraction and entice visitors to purchase park tickets, this standee was placed in hotels and resorts in the area next to concierge desks. With a trail of Yeti footprints adhered to the floor to give viewers a sense of immersion into it.

My Role
  • Production Design

  • Photo Editing

  • Illustration

© 2017 Lenny Labato

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